Meet the Evisort Team: Michaela Dempsey

January 13, 2023
In the Meet Evisort Team series, we introduce and share a bit about team members who help to make the Evisort magic happen. This week, we met with Chief Marketing Officer Michaela Dempsey and found out why Michaela loves working at Evisort, how she thinks creatively about building start-ups, the importance of marketing and demand generation, and her perspective on why incorporating connected contract AI into enterprise operations is an imperative.

1. Can you share a bit about your role at Evisort? 

As Evisort’s Chief Marketing Officer, I lead Evisort’s go-to-market strategy – our plan for launching a new product or expanding into a new market. The marketing organization, as a whole, is responsible for identifying product-market fit and demand, analyzing customer insights, overseeing internal and external communications, and determining market presence, including the message we communicate to our prospect and customer base. All of this is tied up with creating and maintaining an overarching brand identity that conveys our company and market values. Wow, that is certainly a tall order! Our goals are to accelerate growth, drive awareness, market internally and always always always uplift our customers. 

2. What made you decide to join Evisort?

A year ago, Jerry Ting, Evisort’s co-founder and CEO, reached out to me to discuss Evisort. He had seen the growth trajectory of Scout RFP, a strategic sourcing company where I was fortunate to build the startup from series A to acquisition with Workday. Jerry shared some of the parallels he had seen between Scout and Evisort and as he shared his product vision, I became very intrigued.The deeper the conversation went, the more I started realizing that Evisort was the intersection of contract data connection to the business and the possibilities of this technology were huge.

In the past, I’ve worked in financial planning, security, network, and strategic sourcing organizations. At all of these businesses, contracts were always the lifeblood of the organizations. After connecting with past customers for research, I saw the true spark of Evisort’s AI technology and how it will change the way all businesses leverage their contracts and contract data. Today, I’m more excited than ever to be part of that revolution. Now with generative AI, oh my goodness, it is truly a time of unprecedented innovation.

3. How would you describe the Evisort team and culture?

The culture of our marketing organization is very democratic and very candid. This openness allows for freedom of thought and for exploration of new ideas. We have heard from other vendors and clients how much they admire the way our team gets along and works together. We have an easy way of communicating and collaborating with each other.

As a greater organization, these themes echoes across the company. Our values really shine through in the areas of collaboration, curiosity, and wanting to do what is best for the customer and the business. 

4. What are the biggest challenges of your role?

At a startup, challenges change regularly and sometimes, it can feel almost as if you are not making progress fast enough. There is so much to be done, from building the foundations of infrastructure and technology, to hiring for the right roles at the right times, all while keeping aligned with the rest of the organization. Once you have a strong foundation with the right tools, processes, people, and reporting, the marketing organization can scale at a much greater rate. 

As our team and our company become more established, our challenges become more nuanced. One of my responsibilities at Evisort is to dive into different ways customers extract value from our platform and explore further if there are any new areas of application for the product. Once new areas of value are discovered, it is marketing's responsibility to dissect them, review with analysts, and bring recommendations forward to the executive team. From there, it is our responsibility to bring all the sales, product, customer success, and internal teams together to deliver and execute on this new go-to-market path. 

Ultimately, to be successful as a team in any company – but especially at a startup – every team member needs to be driving in the same direction. It sounds simple, but it isn’t, because there is always another path or door that looks more enticing. You have to stay focused. 

5. What makes Evisort stand out from other places to work?

A few things stand out. First, we have amazing customers who collaborate with us on the build-out of our product. Second, we have really strong technology as the backbone of our platform. Lastly, we have incredible employees who are dedicated, excited, and curious about building and bringing new things to the new market. When you are at a creative and critical junction, not one person can do it all alone. Everyone has to join in and trust that we are all on the same journey and path. That collaborative and trusting spirit is one of the best things about working at Evisort. 

Here’s just one example of Evisort’s ability to make impactful changes to an industry that relies on both methodicalness and speed: healthcare. With the use of Evisort’s AI technology, healthcare agencies can deliver faster authoring, negotiation, approvals, and delivery of real-time compliance insights and contract processing. What that means, in patient terms, is that patients can get the care they need faster.

You honestly can’t have a better job, when you realize that you are helping to create a solution that is so meaningful and makes others’ lives easier, better, and more efficient through technology. 

6. Where do you see contracting technology five years from now?

With the new generative AI, I see contracting technology really simplifying the pre-signature phase on steps like contract analysis and processing. With automation in place, lawyers and stakeholders and vendors will be able to focus on the more strategic areas of their contract negotiating. On the post-signature side, I foresee a greater alignment of obligations and decisions by departments. Having insight and visibility into the full portfolio of your contracts is really where the value of contract management is won. This includes gaining a deeper, more holistic understanding of commitments like payment terms, security obligations, and delivery requirements across all your contracts. These are all simple insights that could be affecting the value of your business.

7. What do you like to do when you’re not at work?

I love to go on hikes and go to the beach with my dog. Plus, I love skiing! 

Join the Evisort team

Our team is our most important asset. From marketing and data science, to sales, customer success, and beyond, we look to hire the very best. Interested in joining us in our mission to revolutionize how companies interact with their most important legal documents? Check out our careers page to find the role that’s right for you.

Find out how


can help your team

Test Evisort on your own contracts to see how you can save time, reduce risk, and accelerate deals.

Related Resources


Customizable Contract AI

On-demand Webinar

Contract with Care: How Healthcare Organizations Are Using Contract AI for Compliance, Finance, and Procurement

On-demand Demo

Protect The Business: 13 Questions to Ask Your Legal AI Vendor

Find out how


can help your team

Test Evisort on your own contracts to see how you can save time, reduce risk, and accelerate deals.